I was sitting at a desk, accomplishing the sort of deep strategic work that looks suspiciously like watching a road-trip video, when the camera reached Wisconsin Dells. The old attractions started appearing in the narration, and then came the water-ski lake.
The name I had been trying to recover was the Tommy Bartlett Show. Once it returned, so did the particular ache of remembering a place that once supplied an entire family holiday and now survives mostly in old footage, stories, and the route somebody drove to get there.
That memory produced the idea behind Gift Mapping. A wrapped object lasts a moment. A route can give somebody a whole day, a shared drive, and a reason to put the map down on the hood when the road becomes more interesting than the instructions.





