For Investors
A $54 billion category of serious enthusiasts looking for a brand of their own.
That is the opportunity in one sentence. Autodyssey is the platform, the community, and the lifestyle brand for the serious enthusiast, holding the records that prove their care.
$54B
Category, with no defining brand
40%
Documented vs undocumented price gap at sale
18,000
Paid-member target by year three
18 mo
Runway to contribution-positive operations
The problem
A car’s history lives in a shoebox.
Most serious enthusiasts keep meticulous records. Receipts in folders. Photographs on phones. Email threads with shops. Modifications scribbled in notebooks. When the car sells, half of it is lost. When the owner dies, almost all of it is. Seventy-two percent of enthusiast owners report losing important service records over time, and the documented version of the same car sells for around forty percent more than the undocumented one.
The records you keep are the value of the car. They are also the part nobody has built a real tool for. Zero purpose-built platforms exist at the intersection of mobile capture, community network and provenance. That is the gap we walked into.
The product
The Vault.
A permanent, append-only, searchable home for everything true about a vehicle. AI-assisted to capture and file, mobile-first for the garage, polished for the concours. Every service, every project, every part, every document and every photograph on one timeline. Nothing is overwritten and nothing is reset. The record only ever grows across the life of the car.
The living record
Six surfaces and nine record classes on one append-only timeline.
AI capture and search
Photograph an invoice, the Vault reads, files and indexes it.
The Provenance Score
A single live number for how complete the record is. The emotional core.
Passport and transfer
A verified Vehicle Passport export for any sale, insurer or judge.
Revenue
One brand. Six streams. They reinforce each other.
The platform drives community. The community drives commerce. The commerce funds editorial. The editorial sells the platform. Every dollar of revenue earns the next one.
01
Platform subscriptions
Five tiers, from a free Garage to a $149 Concours subscription. Recurring revenue that compounds. Year-three target: 18,000 paid members.
02
Marketplace fees
Five percent on parts, two percent on vehicle sales, concierge sales commission on assisted listings.
03
Direct goods
First-party apparel, accessories and driving gear. Roughly sixty-two percent gross margin at scale. Year three target around $1.5M.
04
Editorial and broadcast
A perfect-bound Print Quarterly at $32 a copy and $110 a year, an Annual Yearbook, a flagship YouTube restoration show shot in our own studio.
05
Service partnerships
Referral revenue from agreed-value insurance, valuation, transport and storage partners. We only sign with operators we would trust with our own cars.
06
Premium verifications
Certified record badging, third-party authenticated provenance, appraisal fees through our network of vetted appraisers.
The Founder
Built by an operator from the industry.
Michael Kraabel founded and ran a vintage Land Rover restoration workshop with facilities in the United States, the United Kingdom, Spain and South Africa. A decade inside the exact problem Autodyssey solves. Every gap in the existing tools, every conversation with a customer hunting for a missing receipt, every insurance argument lost for want of a photograph, all of it is built into the product spec.
The Ask
A modest first round. A meaningful first chapter.
Autodyssey is built to be capital-efficient. The platform’s recurring revenue compounds. The lifestyle goods generate margin. The editorial earns trust. A focused $250K round funds the first eighteen months and reaches contribution-positive operations by month thirteen.
$250K
Target raise
18 mo
Runway to break-even