The last year before everything accelerated
1963 was the last ordinary year before the 1960s became the decade everyone remembers. Kennedy was still president until November. The British Invasion was a year away. The Civil Rights Act was a year away. The muscle car era was a year away. In the automotive market, 1963 was the peak of the full-size American sedan — the Impala alone accounted for nearly 840,000 sales — and the beginning of the compact revolt that would eat into those numbers for the rest of the decade. The average new car cost just over $2,600 and gasoline cost thirty cents a gallon, and the country was buying cars in numbers it would not exceed again for twenty years.
The compact car war was real and active. The Falcon and the Corvair and the Rambler American were fighting for the same buyers who had noticed that European small cars were both practical and survivable. Pontiac had just launched the GTO concept — it would not be a named model until 1964 — by dropping a 389 cubic-inch engine into the mid-size Tempest. Chrysler was in the middle of its 'Forward Look' era and producing some of the most interesting styling on any American car. And in Bowling Green, the Corvette Sting Ray had arrived in 1963 with a split rear window that its chief designer Zora Arkus-Duntov found obstructed the driver's view and had removed by the 1964 model year. He was right about the view and wrong about the car.
