The SUV was winning and the roadster was paying attention
2001 was the year that the American car market formally became the American truck market. The Ford F-Series, the Chevrolet Silverado, and the Dodge Ram occupied the top three positions in the overall vehicle sales chart. The Ford Explorer and the Chevrolet Tahoe were in the top ten. The passenger car, which had been the primary product of the American automobile industry since its founding, was now the secondary product, and the industry's investment in platforms, factories, and engineering talent was beginning to reflect that shift.
September 11 changed the economic context immediately. Incentives flooded the market — 'Keep America Rolling' was GM's response — and October 2001 became one of the highest sales months in the industry's history. The long-term effect was more complex: defense spending, aviation security, and geopolitical repositioning absorbed the national conversation in ways that the automobile market absorbed quietly. The S2000, which Honda had launched in 1999 as a direct successor to the S800 tradition, sold to buyers who were not following the market's structural logic and were not interested in being told to.

